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Why “Swiss-Made” Matters
Written by admin on May 31, 2009 – 2:11 am -Swiss watches are like Italian ties: Quality has something to do with the appeal, but really it’s the philosophy that counts. These days you can buy a watch from Germany, France, Russia, or Japan and it’ll probably serve you just as well. But when you invest in a watch that’s been made in Geneva, hand-assembled by artisans whose grandfathers taught them and whose ancestors crafted timepieces for Napoleon and his ilk, what you’re buying into is history. And tradition. And in watchmaking, that’s what it’s all about.
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