Rose gold experienced a wave of popularity during the 1940s, when pure gold was more difficult to come by. Postwar, watchmakers and jewelry designers reverted back to traditional yellow and white gold as the mainstays. For purely stylistic reasons, however, the last decade has seen a shift back toward the copper-infused alloys.
The richness of rose, especially when accented with a stunning bracelet, offers a definite statement of modern style and stature. It also brings a certain authenticity to today’s fashionable retro trend, with watchmakers reinterpreting vintage 1940s watches nearly without exception. Indeed, rose- and pink-gold timepieces have become the universal must-have among today’s serious collectors and casual buyers alike.

The Rolex Oyster Perpetual Datejust Special Edition watch ($36,150) features a Goldust Dream mother-of-pearl Roman dial. It is crafted in Rolex’s proprietary 18k Everose gold (created as a special alloy) and features a bezel set with 12 diamonds and another 11 on the dial.

Crafted entirely in 18k rose gold, the ladies Omega Constellation Co-Axial watch ($25,700) features an alluring satin and polished link bracelet. Housing the Omega Co-Axial Calibre 8521 movement, the timepiece also boasts a unique, rich brown dial.

Chopard’s Happy Sport Mini watch ($33,660) has a tobacco-colored dial and is set with 34 diamonds weighing a total of one carat. It also features five moving diamonds, houses a quartz movement, and is water-resistant to 30 meters.
Frédérique Constant’s Ladies Automatic ($4,250) houses a 25-jewel automatic movement with 42 hours of power reserve, as well as an Incabloc shock absorber. The movement is beautifully decorated with guilloché patterning and dual heart-shaped cutouts, and is visible through a sapphire caseback.

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Rarity, complexity and condition make all the difference when looking for a luxury watch. But while there are major gains to be made, it takes a good eye to know the difference between a clever investment, and a waste of time.

In such a vast and specialist industry where prices range from $1,500 into the millions, it’s difficult to know where to start. But the prospective investor can head to auction to find some of the most lucrative deals on luxury time pieces.
Geoffroy Ader of Sotheby’s says demand is highest for the best known names. "Most demands are based on the brands …the two ‘star’ brands are Rolex and Patek Philippe," Ader told CNBC.

Alfredo Paramico, fund manager at Precious Times which invests in luxury and rare time pieces, agreed that name is everything in this glamorous market.
Paramico brought three of the most exclusive watches in his collection – with a combined value of $40 million - into the CNBC studio.

"Here we have a once in a lifetime opportunity to have all together these three wrist watches, that are probably three of the most important watches in history ever," he said, displaying the platinum and white gold Patek Philippes.
Explaining the story and history behind each watch, Paramico showed that time pieces – just like luxury jewellery, antiques or wine – have a provenance which forms part of the value of the item.

The 18 carat white gold Patek Philippe he brought with him had sold in 1995 for 400,000 Swiss francs ($430,000). By 2010, its value had hit over 3.2 million ($3.47 million).

Heading to an established antique dealer is one way to source a watch with a proven history and origin. George Somlo of Somlo Antiques in London explained that investing in the right vintage watch is a good bet for troubled financial times.
"We’ve had many recessions over the past forty years, none of them quite like this one, but buying antique or vintage wristwatches and pocket watches has always been a very solid investment," Somlo said.
With Swiss watch exports up 19 percent in the first six months of the year, reaching $9 billion, the most significant demand has come from Asia.

Alan Walker, of technology consultancy Capgemini told CNBC that watch investment was on the up: "within the investments of passion category, it’s about 22 percent for jewellery, watches and gems.
"What we really noticed last year is exponential growth in Asia, in particular mainland China and Hong Kong, so that’s where the growth is coming from at the moment…we are seeing record returns."
Although an unusual investment, watch-buying can be more than just a hobby for the super rich; you don’t have to be a big spender to get into this market.

"It’s not a question of how much you can invest," said Paramico, "I think it’s important that you buy a watch which is in very good condition and is totally original, even if it’s a $2,000 watch. Quality is a key issue in this business, approximation is definitely forbidden."

He advised to look at the brand; even with contemporary watches, a good, established name will hold its value.
Paramico also gave his hint for a smart watch investment. For $5,000, he said a rose gold 1940 Patek Philippe with a square case is a good bet for the future.

Rolex Oyster Perpetual Submariner
Unveiled in 1953, the Submariner was the first watch water-resistant to 330 feet. Its combination of unparalleled elegance and spy-friendly versatility appealed to Sean Connery’s James Bond. MSRP $5,175

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Rolex Datejust Oyster Perpetual Stainless Steel Mens Watch 16234 List Price: $5,800.00 Sale Price: $3,750.00 You save: $2,050.00 (35%)   Eligible for free shipping! Availability: Usually ships in 1-2 business days 7 used from $3,750.00

Description

Men's Stainless Steel Rolex Datejust Oyster Perpetual wristwatch. Comes with DeMesy's full one year warranty. This watch is in like-new. This is a beautiful watch!

Features

• Automatic winding with date, 31 jewels, Quickset, sapphire crystal
• Stainless steel case with 18k white gold fluted bezel (36mm diameter)
• Rhodium dial with raised Roman numerals
• Stainless steel Jubilee bracelet
• Pre-owned, P series, with Rolex box and papers

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Rolex Ladies Stainless Steel Oyster Perpetual No-Date Salmon Dial List Price: $5,650.00

Description

Rolex Ladies Stainless Steel Oyster Perpetual No-Date Salmon With Arabic Number Dial. Features A Stainless Steel Oyster Bracelet And Stainless Steel Smooth Bezel. Model Number: 6600 Series

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Omega Speedmaster
The first watch to go to the moon (Buzz Aldrin and his Apollo 11 colleagues were wearing them when they touched down on July 20, 1969). Sporty and sturdy, this automatic chronograph is among the most accurate and affordable you can buy. MSRP $3,000

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Omega Men's 3222.80 Speedmaster Chronograph Dial Watch List Price: $4,100.00

Description

Stainless steel case with a stainless steel link bracelet. Blue ion-plated with tachymeter bezel. Blue dial with luminous hands and index hour markers. Date scale around the outer rim. Luminiscent hands and markers. Month, day and date. Three: 24 hours (gmt), 12 hours, and 30 seconds. Automatic movement. Scratch resistant sapphire crystal. Screw down crown. Skeleton case back. Case diameter: 40 mm. Fold over clasp with double push button . Water resistant at 100 meters/ 330 feet. Functions: hours, minutes, seconds, calendar, gmt, chronograph, tachymeter. Omega speedmaster day-date automatic chronometer chronograph mens watch 3222.80.00.

Add a true classic to your timepiece collection with the amazingly precise and rugged Omega Speedmaster day-and-date men's watch (model 3222.80.00), the latest generation that first started with the timepiece designed for NASA in the 1960s. It features the Omega 3606 caliber automatic movement, which has been certified as a chronometer by the COSC (Swiss Official Chronometer Control). Only 3 percent of watches produced in Switzerland are "chronometer-certified." To achieve this highly coveted certification, the movements are subjected to numerous tests over a period of 15 consecutive days and nights, in five positions and at three different temperatures. The watch also includes a central chronograph hand with 30-minute and 12-hour subdial totalizers, 24-hour subdial, and day and month windows. The large, round watch measures 39mm wide (1.54 inches) and 15mm thick (0.59 inches), and it's topped by a blue-plated bezel with tachymeter readings. The blue dial background has a circular Geneva wave pattern, luminous silver-tone hands, luminous tipped stick hour markers, and small second indexes. It's completed by a silver stainless steel link bracelet band that offers polished highlights, which is joined by a secure, push-button clasp. Other features include a scratch-resistant and glare-proofed domed sapphire crystal, and water resistance to 100 meters (330 feet)--offering protection from accidental splashes as well suitable for swimming, snorkeling, and light recreational diving. Automatic Watch Movement An automatic watch is self-winding, and its movement has a reserve that must be at least partially filled prior to being worn. This is done by shaking and winding the timepiece manually. In order for an automatic timepiece to keep a reserve, it must be worn daily for 8 hours of active wear. This watch as a 44-hour power reserve. How to Use a Tachymeter A tachymeter is an instrument for measuring speed. It is a chronograph with a graduated dial on which speed can be read off in kilometers per hour based on 1000 meters distance. For example, the chronograph indicates that the distance of one kilometer has been covered in 30 seconds. The corresponding point on the tachymeter scale indicates 120, and thus the speed is 120km per hour. The Omega Story The Omega watch story begins in 1848, when founder Louis Brandt began hand assembling key-wound precision pocket watches from parts supplied by local craftsmen in his principality La Chaux-de-Fonds, in the northwest corner of Switzerland. However, the Omega name didn't appear until 1894, after Louis Brandt had passed away and his watchmaking traditions were taken over by his sons, Louis-Paul and Cesar Brandt. Omega watches have long been associated with glamorous screen and sports stars--the Omega Seamaster is famous for being the watch of choice for James Bond--with current ambassadors including Pierce Brosnan, Nicole Kidman, tennis player Anna Kournikova, and swimmers Michael Phelps and Ian Thorpe. But Omega is more than just a fashionable watch. In 1965, the Omega Speedmaster chronograph was "flight-qualified by NASA for all manned space missions" as the only wristwatch to have withstood all of the U.S. space agency's severe tests, including passing grades for extreme shocks, vibrations, and temperatures ranging from -18 to +93 degrees Celsius. The greatest moment in the Speedmaster's history was undoubtedly 20 July 1969 at 02:56 GMT, when it recorded man's first steps on the Moon's surface as part of the Apollo 11 mission. Today, Omega is known for its rigorous testing of new movements, cases, and bands. Each new Omega movement is tested on the wrist in existing Omega models, while various laboratory tests are conducted to determine temperature-resistance, shock-resistance and vibration-resistance.

Features

• Automatic movement
• Anti-reflective crystal protects watch from scratches
• Metal Case
• Case diameter: 40 mm
• Water-resistant to 330 feet (100 m)

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Omega Women's 3535.70.00 Speedmaster Diamond Bezel Watch List Price: $8,600.00 Sale Price: $7,310.00 You save: $1,290.00 (15%)   Eligible for free shipping! Availability: Usually ships in 24 hours 1 new from $7,310.00

Description

Steel case with a steel bracelet. Fixed stainless steel set with diamonds bezel. White mother of pearl dial with luminous silver-tone hands and Arabic numeral hour markers. Minute markers around the outer rim. Luminescent hands and markers. Chronograph - three sub-dials displaying: 12 hours, 30 minutes, 60 seconds sub dials. Self winding automatic movement. Scratch resistant sapphire crystal. Solid case back. Case diameter: 39 mm. Case thickness: 13 mm. Fold over clasp with push button safety. Water resistant at 100 meters / 330 feet. Functions: hours, minutes, seconds, chronograph. Omega Speedmaster Ladies Watch 3535.70.

Features

• Automatic movement
• Scratch resistant sapphire crystal
• Case diameter: 39 mm
• Metal case
• Water-resistant to 330 feet (100 M)

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Cartier Santos
Designed in 1904 by Louis Cartier himself for Brazilian aviator Alberto Santos-Dumont, this was one of the first wristwatches built specifically for men. The gold-and-steel self-winding version, released in 1978, is now a standard of gentlemanly elegance. MSRP $4,200 The Santos also has a ladies model.

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Cartier Men's W2020008 Santos 100 Medium Watch List Price: $6,800.00 Sale Price: $5,690.00 You save: $1,110.00 (16%)   Eligible for free shipping! Availability: Usually ships in 1-2 business days 1 new from $5,690.00

Description

Stainless steel and titanium case with a black toile de voile bracelet. A fixed 18K bezel. Black dial with 3 hands and Roman numerals. Case diameter 32 mm. Screwed down case back. Swiss Automatic (self winding) movement. Deployment clasp. Water resistant to 100 meters / 330 feet. Cartier Santos 100 Medium Watch W2020008

Stainless steel and titanium case with a black toile de voile bracelet. A fixed 18K bezel. Black dial with 3 hands and Roman numerals. Case diameter 33 mm. Screwed down case back. Swiss Automatic (self winding) movement. Deployment clasp. Water resistant to 100 meters / 330 feet. Cartier Santos 100 Medium Watch W2020008

Features

• Swiss Automatic (self winding) movement
• A fixed 18k bezel black dial with 3 hands and roman numerals
• Screwed down case back, deployment clasp
• Stainless steel and titanium case with a black toile de voile bracelet
• Water-resistant to 330 feet (100 M)

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Cartier Santos 100 18kt Rose Gold Ladies Watch W20108Y1 List Price: $19,350.00

Description

18kt pink gold case with a brown leather strap. Fixed 18kt pink gold bezel. Silver dial with sword-shaped black hands and Roman numeral hour markers. Minute markers around an inner ring. Luminiscent hands. Automatic movement. Scratch resistant sapphire crystal. 18kt pink octagon crown with a faceted sapphire. Solid case back. Case dimensions: 34 mm x 34 mm. Deployment clasp. Water resistant at 100 meters / 330 feet. Functions: hours, minutes, seconds. Cartier Santos 100 18kt Rose Gold Ladies Watch W20108Y1.

Features

• Brand: Cartier, Model #: W20108Y1 , Case thickness: 11mm ( 0.44in)
• Case: 18kt Rose Gold, crown set with a blue spinel cabochon.
• Case diameter: 34mm x 47mm (1.33in x 1.84in), Bezel: fixed
• Movement: Self-winding automatic - Made in Switzerland
• Crystal: Scratch resistant sapphire, Dial color: White, Luminous: Hands, Bracelet: Brown leather

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Cartier Women's W20012C4 Santos 18K Gold and Stainless Steel Watch List Price: $6,500.00 Sale Price: $5,330.00 You save: $1,170.00 (18%)   Eligible for free shipping! Availability: Usually ships in 24 hours 4 new from $5,330.00  4 used from $2,479.99

Description

18kt yellow gold and stainless steel case with a 18kt yellow gold and stainless steel bracelet. Fixed 18kt yellow gold bezel. Silver opaline dial with blue hands and black Roman numeral hour markers. Minute markers around the inner ring. Luminiscent hands and dial markers. Quartz movement. Scratch resistant sapphire crystal. Octaganol crown. Stainless steel case back. Case diameter: 24 mm. Case thickness: 6 mm. Hidden deployment clasp. Water resistant at 30 meters / 100 feet. Functions: hours, minutes. Cartier Santos Two-Tone 18kt Yellow Gold and Steel Ladies Watch W20012C4.

Features

• Precise cartier swiss-quartz movement
• Scratch-resistant sapphire crystal; brushed stainless steel and 18k case and bracelet
• White dial with blue metallic hands and roman numerals
• Cabochon crown
• Water resistant up to 99 feet (30 M)

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My personal favorite and the watch I wear:
Movado Museum
Movado—which means “always in motion” in Esperanto—debuted the Museum in 1947. The minimalist timepiece, which features only an hour hand, a minute hand, and a dot at twelve o’clock, still sits in the Museum of Modern Art’s design wing. MSRP $995

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Movado Men's 606086 Museum Black Genuine Leather Strap Watch List Price: $695.00

Description

Slip a true classic onto your wrist with this gold-tone Movado Museum stainless steel Swiss quartz watch for men, which features the utterly recognizable, minimalist look of the Museum Watch, made famous by American designer Nathan George Horwitt in 1947. Defined by a single dot at 12 o'clock representing the sun at high noon, the Museum Watch's uncluttered dial is regarded as an icon of Modernism, and it was the first watch dial ever selected to be part of New York's Museum of Modern Art's permanent collection. The deep black dial face includes just the signature single dotted marker at 12 o'clock--evocative of a sun dial--and two silver hands. (Movado's Museum watch is often referred to as the "boss's watch" due to its vague display of time and because the boss doesn't have to be on time.) Powered by a precise Swiss quartz movement, it also features a highly scratch-resistant sapphire crystal and water resistance to 30 meters (99 feet)--enabling it to withstand splashes and accidental dunks into the water, but not suitable for swimming. It's completed by a textured leather strap in black with tonal stitching. Museum Collection The watch dial defined by a dot at 12. Design simplicity unrivaled in the history of time-keeping. Flat dot/stick hands, or concave dot/dauphine hands. Stainless steel or gold-plated case. Fine leather strap. Swiss quartz movement. Sapphire crystal. Water resistant to 3 atm.

Features

• Precise Swiss-quartz movement
• Polished gold-tone stainless steel case and bezel; genuine leather strap; gold-tone stainless steel buckle
• Scratch resistant sapphire crystal
• Water-resistant to 99 feet (30 M)

Reviews

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Movado Women's 606088 Museum Black Genuine Leather Strap Watch List Price: $695.00

Description

Slip a true classic onto your wrist with this gold-tone Movado Museum stainless steel Swiss quartz watch for women, which features the utterly recognizable, minimalist look of the Museum Watch, made famous by American designer Nathan George Horwitt in 1947. Defined by a single dot at 12 o'clock representing the sun at high noon, the Museum Watch's uncluttered dial is regarded as an icon of Modernism, and it was the first watch dial ever selected to be part of New York's Museum of Modern Art's permanent collection. The deep black dial face includes just the signature single dotted marker at 12 o'clock--evocative of a sun dial--and two silver hands. (Movado's Museum watch is often referred to as the "boss's watch" due to its vague display of time and because the boss doesn't have to be on time.) Powered by a precise Swiss quartz movement, it also features a highly scratch-resistant sapphire crystal and water resistance to 30 meters (99 feet)--enabling it to withstand splashes and accidental dunks into the water, but not suitable for swimming. It's completed by a textured leather strap in black with tonal stitching. Museum Collection The watch dial defined by a dot at 12. Design simplicity unrivaled in the history of time-keeping. Flat dot/stick hands, or concave dot/dauphine hands. Stainless steel or gold-plated case. Fine leather strap. Swiss quartz movement. Sapphire crystal. Water resistant to 3 atm.

Features

• Precise Swiss-quartz movement
• Polished gold-tone stainless steel case and bezel; genuine leather strap; gold-tone stainless steel buckle
• Scratch resistant sapphire crystal
• Water-resistant to 99 feet (30 M)

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Jaeger-LeCoultre Reverso
The most celebrated of this Swiss watchmaker’s offerings, and for good cause: It features a reversible case, innovated in 1931 to allow British officers in India to play risk-free polo. Get the classic automatic model, or up the ante with a large, dual-time-zone version with an eight-day power reserve. MSRP $7,750.

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Jaeger-LeCoultre Reverso Squadra World Chronograph Mens Titanium Watch 702T670 List Price: $17,700.00

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Jaeger-LeCoultre Reverso Ladies Watch Q2611410 List Price: $10,900.00 Sale Price: $7,959.99 You save: $2,940.01 (27%)   Eligible for free shipping! Availability: Usually ships in 1-2 business days 2 new from $7,959.99

Description

18K yellow gold case, Silver dial, Black Arabic numerals, Brown leather strap, Deployment buckle, Scratch resistant sapphire crystal, Water resistant to 100 feet.

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Omega Constellation

Crafted from stainless steel and 18 karat yellow gold, this midsize
Constellation series watch from Omega is a handsome luxury timepiece for
business, dress, or sport occasions. Goldtone hands and hour markers
are featured against a white dial, along with a sweep seconds hand and a
date display at the three o'clock hour. Set in a round steel case, the
dial is capped with a virtually scratch-proof domed sapphire crystal and
framed by a solid gold bezel with engraved Roman numerals. This Omega
watch is showcased on a steel bracelet with full gold bars between the
links. It boasts precise Swiss quartz movement and is rated water
resistant to 165 feet (50 M).

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Omega Men's 1212.30.00 Constellation Quartz Two-Tone Watch List Price: $3,200.00

Description

Crafted from stainless steel and 18 karat yellow gold, this midsize Constellation series watch from Omega is a handsome luxury timepiece for business, dress, or sport occasions. Goldtone hands and hour markers are featured against a white dial, along with a sweep seconds hand and a date display at the three o'clock hour. Set in a round steel case, the dial is capped with a virtually scratch-proof domed sapphire crystal and framed by a solid gold bezel with engraved Roman numerals. This Omega watch is showcased on a steel bracelet with full gold bars between the links. It boasts precise Swiss quartz movement and is rated water resistant to 165 feet (50 M).

Features

• Precise Swiss-Quartz movement
• Domed, scratch-resistant sapphire crystal with anti-reflective treatment inside
• Case diameter: 33.5 mm
• 18kt. Yellow gold - stainless-steel case; Silver-white dial; Date function
• Water-resistant to 165 feet (50 M)

Reviews

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Omega Constellation Automatic Diamond Women's Watch 1297.75 List Price: $6,600.00

Description

Steel and 18K gold case & bracelet, Bezel set with diamonds, White dial, Diamond hour markers, Date window at the 3 o'clock position, Scratch resistant sapphire crystal, Swiss automatic movement, Water resistant to 30 meters / 100 feet

Reviews

A fine Swiss timepiece is an excellent way to say "I love you" and every time that the timepiece is viewed. Notice all prices are the manufacturer’s recommended retail price ( MSRP). You will find all of these fine Swiss watches at substantially decreased prices at the Luxury">http://www.swisswatchbargains4u.com/store">Luxury Swiss Watch Shop

PARIS — Luxury watchmakers are flying high again, buoyed by a spectacular recovery in sales last year, and the optimism reflected in a flood of new models on show at the Salon de la Haute Horlogerie in Geneva this week is also palpable in vintage watch salerooms.

For many, last year marked a full recovery from the global crisis that hit the market in 2008.
In the new watch sector, figures tallied and estimated by the Federation of the Swiss Watch Industry indicate that the Swiss industry’s export sales for the whole of last year probably reached 16 billion Swiss francs, or $16.5 billion, their second-highest level ever and just short of the record 17 billion francs achieved in 2007, according to Jean-Daniel Pasche, the federation’s president.
In the reseller’s market, the global auction houses also had an impressive year.

For Christie’s, global watch sales in 2010 reached $91.2 million, the highest ever reported by an auction house in the watch category, topping the previous record of $88 million, set by Christie’s in 2007.

“This was quite a spectacular year, proving that watches are as hot as ever,” said Aurel Bacs, international head of watches at Christie’s, in an interview from Geneva.
“Regardless of the state of world economies, watches have increased in popularity among the planet’s population,” Mr. Bacs added.

For Sotheby’s, global sales topped $40 million, nearly doubling the previous year’s total of $20.6 million, in line with what Geoffroy Ader, European head of watches, described as a stellar year for auctions in all categories.
“We were fortunate to catch the interest of collectors from around the globe, with timepieces for every taste and every type of collector,” Mr. Ader said in Geneva.

Smaller, more specialist houses, in contrast, fared less well. Antiquorum ended 2010 with $45.8 million in global watch sales, down nearly 30 percent from $65.2 million in 2009, despite holding the same number of auctions.
“Antiquorum restructured on a global basis in 2010, resulting in a temporary, and expected, downturn in turnover,” said Charles Tearle, a director of Antiquorum New York.

Still, Mr. Tearle said he shared the general optimism about current trends. “Now the restructuring is complete, and we expect to see an increase in global results for 2011,” he said.

Also on the downside, Patrizzi & Co. Auctioneers, the house created by Antiquorum’s former owner, Osvaldo Patrizzi, ended operations in Geneva and New York in late 2010, undone mainly by problems with its online bidding system, a core part of its competitive strategy.

Mr. Patrizzi plans to resume operations in Hong Kong sometime this year, focusing on the Chinese market, said Leo Verhoeven, its chief financial officer.

One brand, Patek Philippe, was overwhelmingly responsible for raising watch sale revenues last year, auction house tallies show.
Christie’s reported that it sold five watches last year that fetched more than $1 million — two more than in 2009 and all of them Patek Philippes.

The highest grossing lot last year was a 1943 Patek Philippe reference 1527, a gold perpetual calendar wristwatch that sold in May at a Christie’s Geneva sale for 6.25 million francs.

Sotheby’s did well in the historic watch category, selling a Cartier desk timepiece dated 1926 for £79,250, or $125,000 — 10 times its estimate — in London in December. It also sold a Rolex “Paul Newman” Daytona stainless steel wristwatch, estimated at 60,000 to 80,000 francs, for 464,500 francs in Geneva in November.

The relatively swift recovery of the watch market demonstrated that the earlier slide reflected more a generalized loss of confidence during the financial crisis than a serious crisis of overvaluation, Mr. Bacs said, explaining that starting in autumn 2008, the global economic downturn dampened sellers’ confidence, with consignors hesitating to part with their timepieces.

“After a difficult fall 2008, marked by Lehman Brothers’ bankruptcy and later the Madoff affair, we were faced with serious seller hesitation to consign,” he said. “No one knew how badly things could turn out.”

Despite a difficult second half of 2008, Christie’s managed to end the year with $70.2 million in global watch sales, against Sotheby’s $43 million. The downward trend continued in 2009, with $67.2 million at Christie’s and $20.6 million at Sotheby’s.
“Still, there was never any indication of waning buyer’s interest even during the crisis,” Mr. Bacs said.

While financial markets remained in turmoil, Christie’s managed to obtain the consignment of several important private watch collections, including the “Connoisseur’s Vision” collection secured in the summer of 2009.

“The decision to sell that collection was made by the owner in 2009, based on that year’s half-year results, while the world was traversing a severe financial crisis,” Mr. Bacs said. “The spring of 2009 was a definite turning point in our market.”

The Connoisseur’s Vision collection, sold in a four-part auction starting in autumn 2009 and culminating in the record-breaking sale of the Patek Philippe for $5.7 million last spring, achieved a total of $19 million, making it the most valuable private collection of wristwatches ever sold at auction.

For Christie’s, that consignment, by itself, was a sign of the independence of the watch market from global economic conditions.
“There is correlation between the watch market and the economy — but not necessarily parallel behavior,” Mr. Bacs said. “In some instances, the worse the economy is faring, the better certain markets will do. When confidence is undermined in the financial markets, investors take a closer look at art, watches, diamonds or real estate as an alternative investment class.”

Last year, the highest increase in demand for new watches, according to the Swiss watch industry figures, came from Greater China, with Hong Kong’s share of Swiss watch exports exceeding 2.8 billion francs in 2010 — an increase of about 46 percent compared with 2009 — and mainland China importing watches valued at over 966 million francs, nearly 55 percent more than the previous year.
In the resale market, as reflected in the major auction houses, a similar phenomenon occurred.

“Whatever the impact of the global crisis, we were more than compensated by the demand that came out of China,” said Mr. Bacs, of Christie’s.

For Sotheby’s, too, “the largest growth in demand for auction watches in 2010 came out of Greater China,” Mr. Ader said.
Bidder registrations allow auction houses to assess the geographic provenance of buyers and bidders in a sale.

“Ten years ago, there were no Chinese bidders at watch auctions,” Mr. Bacs noted. “At Christie’s last Geneva auction, of the 800 registered bidders, 50 percent were Asian, and a quarter from mainland China. Our Hong Kong sales have an even a higher percentage.”

Mr. Tearle of Antiquorum reported a similar trend. “We have seen a 20 percent increase in Asian bidders over the last two years,” he said.

To accommodate the increase in Asian participation, Antiquorum held two Hong Kong auctions last year, up from just one in 2009, posting a sales total of $10.3 million in that venue, double its results in the previous year.
This year, Antiquorum plans to add one more Hong Kong sale to its calendar, while also continuing to preview its New York and Geneva sales in Asia.

If economic predictions are accurate, the upward trend in the watch market should continue beyond this year. The retailing and consumer products sectors, including watches and other luxury goods, will remain “strong and steady” in Asia, according to a report issued in December by PricewaterhouseCoopers, which predicts an average 6 percent growth in those Asia-Pacific markets through 2014.

“For many collectors, parking their funds in a fine timepiece is an intelligent choice,” Mr. Bacs said. “With a fine Patek Philippe, an exceptional Rolex, a rare Lange & Söhne, in limited series and good condition, how wrong can you go?”

Nothing says “I love you” on Valentine’s Day, or any other time for that matter, like a luxury Swiss watch. Every man and woman should own at least one very nice watch and in some cases three or four. There are various names that are considered to be distinguishing in the watch industry and while some are more affordable than others the meaning behind a nice watch says a lot. You can’t go wrong with the classics. Below are some men’s and ladies Swiss watches in varying price ranges.

Swiss Blancpain gives men a reason not to worry with the 2011 version of their "Saint Valentin" watch for Valentine's day. The 2011 watch is very classic in style, and even the iconic Blancpain features are subdued. The watch is a triple calendar style with moon phase. Meaning it has an annual calendar complication, the time with a subsidiary seconds dial, and a smiling moon phase indicator.

The watch is mostly white in tone, with a 35mm wide steel case, bezel lined with 49 diamonds, more diamonds on the mother-of-pearl dial, and two hearts. No Valentine's day watch can resist the inclusion of red hearts! The first is used as the hand on the date indicator dial on the watch face, and other other is a bit higher-end on the luxury scale being a heart-shaped ruby located on the bezel at the 12 o'clock position.

Blancpain includes their in-house made Calibre 6763 automatic movement that is visible through the sapphire caseback window. A watch like this feels like a men's model turned femme - which inherently it is. The watch doesn't exclude girliness, but it rather a stately gift for a mature and sophisticated woman (that has a penchant for fine mechanical watches). Blancpain will make only 99 pieces of this 2011 Saint Valentin watch and it should be available early next year. Interestingly enough, it comes in a box that is little locked treasure chest. There is an accompanying white gold heart (wearing a corset) that is opened to reveal the key. Personally I would want a written letter from her saying that whatever is in the box will satisfy her Valentine's day expectations.
For Him:
Rolex Oyster Perpetual Submariner
Unveiled in 1953, the Submariner was the first watch water-resistant to 330 feet. Its combination of unparalleled elegance and spy-friendly versatility appealed to Sean Connery’s James Bond. MSRP $5,175

Omega Speedmaster
The first watch to go to the moon (Buzz Aldrin and his Apollo 11 colleagues were wearing them when they touched down on July 20, 1969). Sporty and sturdy, this automatic chronograph is among the most accurate and affordable you can buy. MSRP $3,000

TAG Heuer Monaco
Issued in 1969, this stainless-steel classic was the first automatic chronograph to feature a water-resistant square case. MSRP $3,195

IWC Portuguese
Developed in 1938 in response to Portuguese tradesmen’s request for an oversized watch with precise, pocket-watch movement, this is IWC’s signature model. Available in every imaginable iteration, from the classic automatic chronograph to a “perpetual calendar” model, which features a moon-phase indicator that varies by only one day every 577 years. MSRP $19,400.

Audemars Piguet Royal Oak
The Swiss company revolutionized sport watch design when it introduced this model, with its octagonal case and eight visible screws, in 1972. The automatic, stainless-steel Royal Oak is now available with all kinds of bells and whistles, from chronograph to tachymeter, and is a big hit with golfers like Vijay Singh. MSRP $15,700

For Her:

Ladies Rolex Presidents

The Ladies’ Rolex President stands as a representation of one’s accomplishments and status. A prime choice of female politicians, executives, and actresses alike, the President watches are adorned with varying amounts of diamonds which sparkle magnificently on any wrist. Rolex Super President models differ from traditional Ladies’ Presidents with the additional diamonds which are set on the band and lugs, creating a timepiece which makes a bold statement regarding a lady’s refinement and distinction.

La Grande Classique de Longines
Capturing the soul and the style of Longines’ earliest design tradition, La Grande Classique de Longines watches have until today largely retained their original appearance and proportions. Changing expectations and technical advances have now prompted Longines to update their design, not least by introducing a larger case size and offering an even broader choice of subtly refined dial faces. But the slim, sleek La Grande Classique de Longines case profile remains unchanged, as does the cool elegance that gives this collection an appeal as enduring as the classic tradition itself.
L4.191.7.11.6

L4.191.9.11.0

Omega New Constellation
Omega has re-designed its iconic luxury watch line – Constellation collection which was created in 1982 and developed into a milestone in 1995 when super model Cindy Crawford started worked as Omega Ambassador. Constellation collection is one of the world’s most recognizable luxury timepieces with the famous “claws” that look beautiful and firmly hold the sapphire crystal together with the case.

The 2009 Omega Constellation watches are highly anticipated by global Omega fans as there has not been a new Constellation in years. And these fresh Constellation watches with dynamic and contemporary look can live up to expectations of their fans. They fully present new design features and technical innovation while respecting Constellation’s precious heritage. If you like matching his and hers watches Omega also has a men's line of New Constellation watches.

A fine Swiss timepiece is an excellent way to say "I love you" and every time that the timepiece is viewed. Notice all prices are the manufacturer’s suggested retail price ( MSRP). You will find all of these fine Swiss watches at substantially reduced prices at the Luxury Swiss Watch Shop

You’ve probably seen a Rolex that doesn’t look quite right. (We hope you’re not wearing one.) It might look a little too plastic-y or maybe it’s ticking. Or maybe it’s on the wrist of the guy in that deli in Chinatown that makes you think, “Hmm, maybe I’m paying too much here. “ The number of fake Rollies out there is alarming. In fact, some estimates have it that for every real watch Rolex produces each year, there will be 10 imitations made—and Rolex makes roughly 800,000 watches a year. Follow our advice and you’ll avoid shelling out five grand for a certified Snubmariner.

The first rule is the most obvious: With few exceptions, including a very rare model from the 1950s called the Tru-Beat, a Rolex has a sweep second hand, not one that ticks along. This is because Rolex uses a mechanical movement (one powered by a moving rotor), not one driven by a quartz crystal run off a battery.

While the quartz fakes are easily identifiable, the scariest and most impressive fakes are hard to identify even by experts themselves. In some cases, the value of a Rolex can triple just because one word is written in red ink. The Red Submariner (Ref. 1680), for example, could sell for as much as $20,000, while the same watch with Submariner written in white will likely warrant just a quarter that. A smart criminal could simply replace the dial on such a watch and dupe you out of $15,000. The movement, case, crown, and everything on the watch will be authentic Rolex, but with a fake dial—well, hey, it’s just a watch, right?
Here’s what you need to know for each of the four most popular genres of used Rollies.

1. Modern Rolexes
All Rolexes made after 2000 should have a 3D hologram on the back featuring the reference number of the watch.
There should be a laser etching of the Rolex Coronet at 6 o’clock on the crystal. Note: The etching is very small and may require a loupe to see it, but make sure it’s there.
The crystal should be sapphire, which is scratch-resistant (we’re not saying you should try to scratch it) and reflects little when held towards light. Heavy reflections mean a plastic crystal, which in turn means you’re dealing with a vintage Rolex—or, more likely, a fake.

Check the bracelet. If you hold the watch by its head perpendicular to the ground, the bracelet shouldn’t droop downward. If it does, then that’s not a real Rolex bracelet (or at least not a modern Rolex bracelet).

2. Submariner
Only Submariners made from 1968-1973 (ref. 1680) feature the word “Submariner” written in red. What’s more, reference 1680s is the only vintage Submariners that have date windows. If you spot either of these details on a non-1680, it’s time for a new vintage watch dealer.

The presence of the word “chronometer” on the dial of Submariners is used to mark a very high level of accuracy. It was first used on a no-date reference called the 5512 in the mid 1960s and again on the date model, 1680. Nothing earlier than a 5512 should have the word “chronometer” on it.

Submariners have a double or triple locking crown, meaning there’s a small piece of rubber gasket underneath the crown. If you don’t see the piece of rubber, it means the crown isn’t sealed and you have a problem. (Well, if you’re diving you have a problem, if you’re topside, you probably just have a fake watch).

With a number of factories in Asia now producing fake dials for vintage Submariners, it pays to examine the dial with a jeweler’s loupe. Keep on the lookout for misprints, blurry edges, or dials that just look too new. A vintage dial should look like it’s been used for 40 years, not two weeks. You’ll want to see some amount of fading.

3. Daytona (Chronograph)
The most sought-after Rollie didn’t become an automatic until the 1980s. So anything sold as sixties or seventies Daytona better be manually wound.

The “Paul Newman” dial—which features an acrylic domed crystal and sub dials with block markers in place of lines—is rare, hyper-valuable, often faked. Check out the markers in the sub-registers: Contrary to what one may assume, they should be off-center. If they’re perfectly centered, it’s not an original dial.

Some dials will read “Daytona” and others will read “Cosmograph”, and some will even read both. Which watch is which is too much to get into here, so refer to a Rolex reference guide like 100 Years of Rolex to figure out if the dial matches the reference number. If you’re in the market for a vintage Rollie, don’t skimp on the book.

The main reason that the Daytona is so desired by collectors—other than that it just looks cool—is the fact that there have been so many variations on the model, including the use of various cases. You may see one with a waterproof Oyster case and you may see one that isn’t waterproof. You may also see Daytonas with metal bezels and others with bezels made from Bakelite. Also, in some instances pump pushers were used and at other times the watches were made with screw-down pushers. All of these things should be verified as appropriate for the watch you’re looking at.

4. Vintage Datejust / Day-Date
The design of these Rolexes is simple, elegant, and timeless. Which means that you may well spot a watch that looks just like a Rolex, except for the fact that it says “Seiko” on the dial? This doesn’t mean it’s fake; it just means that you’ll be paying for drinks tonight.

The crystal on Datejusts and Day-Dates was plastic until about 1980. At that point, they turned to sapphire crystals.
The Rolex Day-Date (aka the “President,” after Rolex gave one to Eisenhower in 1948) was never made in stainless steel, only yellow gold, platinum and white gold. If you see a steel Day-Date with Rolex on the dial, the watch is likely a Tudor (Rolex’s less expensive cousin, available only outside the States) with a replacement dial on it.

Rolex also makes a less expensive version of the Datejust called the Oyster Perpetual Date. The model is smaller than the Datejust, and it’s not uncommon to see an Oyster Perpetual Date with a Datejust dial on it. Be sure to compare the reference number (found between the bottom lugs on the case) to the dial to make sure they match.

The new watches have the same 40mm width, but a slightly different shape of case and a new "maxi dial." Like the other new Submariners and GMT Master II, the dial has larger hands and hour indicators. Plus the lume should glow blue. Another wonderful addition to the steel Submariners is the ceramic bezel. Rolex calls it "Cerachrom," and they do it probably better than anyone else. The ceramic has a beautiful tone and is very crisp looking. Compared to the ceramic bezel on the GMT Master II, the Submariner bezels are a more matte finished.

A broader case looks elegant as ever and still thin. Even though the Submariner is smaller at 40mm in size that most modern men's watches, it still holds it own quite well. A bold wrist look that you just can't beat. Don't forget that the case is water resistant to 300 meters in this "original" mainstream true diver's watch. The larger hands and indexes make the face easier to read and dare I say, more Rolexy. The case is not made of grade 316L steel, but rather the higher grade grade 904L steel that has all sorts of special chemical resistance abilities.

Green is a color that Rolex is known for using in special models. The release of a new mainstream Submariner model is a special occasion. It is a substantial tone that isn't too bright or dark. The dial is metallic, while Rolex calls "Green Gold." There is another reason for the green face - to help get existing Submariner buyers to get one. If you have a previous generation Submariner there isn't huge incentive to upgrade unless you are "that type of person." But with a new dial color, and potentially new personality, existing fans will see reason to add to their collection.
Thankfully we now have a Submariner with the famous Rolex Glide-Lock clasp. This gives the bracelet clasp a special micro-adjust ability that gives it a very precise fit. Plus, you can change the size as often as you like for tighter or looser days. Rolex isn't the first to have a special bracelet clasp like this, but they do it oh so well. Inside the watch is the same invincible 3135 automatic COSC Chronometer certified movement. Not much to say there, there are few better three-hand date movements out there. It is of course 100% made and designed by Rolex. Price for the new Submariner watches hasn't been released yet, but I suspect they will be almost identical to the outgoing models. Look for them in stores soon watch lovers. The new piece might not be a monumental upgrade, but that isn't watch Rolex does. They just keep making their good stuff better.

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Rolex Submariner Stainless Steel and Gold Mens Watch List Price: $7,825.00 Sale Price: $6,574.55 You save: $1,250.45 (16%)   Eligible for free shipping! Availability: Usually ships in 1-2 business days 3 used from $6,574.55

Description

Men's Two-tone Rolex Submariner Oyster Perpetual wrist watch. This is a beautiful watch!

Features

• Automatic winding, 31 jewels, Quickset, sapphire crystal
• Stainless steel and 18k yellow gold case with 18k yellow gold bezel with blue insert (40mm diameter)
• Blue dial with luminous markers
• Stainless steel and 18k yellow gold oyster bracelet with gold center link through buckle,
• P series, with Rolex box and books

Reviews

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Rolex Stainless Steel Non Date Submariner Model 14060 Black Dial Bezel Mint
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MENS ROLEX STAINLESS STEEL DATE SUBMARINER 40MM WATCH 16610 MINT CONDITION
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350CT ROSEGOLD DIAMOND BEZEL MEN ROLEX SUBMARINE WATCH
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350CT 14K GOLD DIAMOND BEZEL MEN ROLEX SUBMARINE WATCH
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350CT WHI GOLD DIAMOND BEZEL MEN ROLEX SUBMARINE WATCH
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ROLEX SUBMARINER 16808 18K TRANSITIONAL DIVE WATCH 7 MILLION FINEST AROUND
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The first Oyster Perpetual Datejust Rolesor immediately became a coveted men's accessory, both masculine and highly luxurious. This year, Rolex has released a new, updated Rolesor, embracing all the latest watch making innovations and timepiece technology.

The new Datejust II features the slowly evolving design of the line, bring the hit watch of 1945 steadily into the contemporary age, making Rolex's Rolesor the go-to look for men, and now women as well, once again.

The four stunning dials of the Datejust II for men are testimonies to the brand's unparalleled stance in the industry as luxury watch maker. A fluted bezel in yellow or white gold makes a dramatic frame for the sleek texture of the dial, punctuated by bold Arabic numerals.

Classically pairing white and yellow gold with an either white or yellow Rolesor case brings the rich hues of the gold new brilliance while the large date at 3 o'clock is proudly magnified through the sapphire crystal. This time around, Rolex has extended its experienced and knowledgeable hand toward women, bringing female fans of the unparalleled brand the satisfaction of wearing the renowned Datejust Rolesor as well.

With a bezel crusted with 52 brilliant-cut diamonds, the design is elevated to a new level of femininity, and when paired with 10 additional diamonds found in the dial of some models, it's as if the Datejust were a women's watch all along.

The dial of the women's Datejust Rolesor allows for a wide range of versatility, ideal for women, who not only look to their timepiece to tell the time, but to act as an accessory as well. From dramatic green and delicate pink mother-of-pearl dials, to the classic and modern look of black mother-of-pearl, Rolex has created a Datejust Rolesor perfect for any occasion and personality.

As creator of the first self-winding mechanism with a free rotor, Rolex has always aimed at design and execution excellence, believing that aesthetics and function go hand-in-hand. This year, a favorite is reinvented and released to both men and women, reminding us why we all fell in love with Rolex in the first place.

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Rolex Datejust II 116333 V 18k Steel Diamonds Box Papers JEWELS IN TIME
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Mens Rolex White Gold Oyster Perpetual Datejust II
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Rolex Datejust II 116333 41mm New Stylel WOW
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Rolex Datejust II 116334 41mm SS Blue Roman New Style WOW
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Rolex Datejust II Ref 116334 with RHODIUM and BLUE ARABIC dial Serial G
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ROLEX DATEJUST 2 II S STEEL BLACK ROMAN DIAL UNWORN 116334
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NO.1 - HUBLOT CLASSIC FUSION

The last decade saw a major rebirth of Hublot under the leadership of the charismatic Jean-Claude Biver. Circa 2004, the Big Bang was released and it hit the market like a sledgehammer. Since then, the onslaught of limited and unlimited editions has thrust the Big Bang forcefully into the collective psyche of the watch world, such that what was the invigorating and unique design of the Big Bang is oddly enough now a classic. Chalk it up to the genius of Mr. Biver at the helm of the Hublot ship, but that is how a classic is made with haste.

Now, the brand strips down the look for a thinner, more elegant watch known as the Hublot Classic Fusion. In a 44mm- or smaller 42mm-wide case, the simpler watch evokes the trend of classic timepieces while staying true to the brand. In steel or gold, various styles are available in the easy-to-read watch with a Swiss automatic movement, and a bit of the stuff that makes Hublot so hot. Nowadays, even the trendiest of sport watch brands can be true classics. Price in gold is about $20,000.

NO.2 - CHANEL J12 MARINE

Chanel as a producer of an important watch? These days, yes. Quality timepieces from fashion houses are growing in popularity and demand. In fact, tough economic times have seen a consumer stickiness to highly regard luxury brands as opposed to less known or unknown brands. Over the last several years, Chanel has single-handedly made ceramic the new emerging material of choice in the watch industry, and its J12 models have proved popular beyond belief.

While the Chanel J12 was a dive-style watch, the brand now releases a real diver’s piece with the J12 Marine. The case on the black version is done in a matte finished ceramic with dive-style hands on the easy-to-read dial. Matched with a vented rubber strap, the watch is a highly competent dive watch from a house of fashion -- and it will be highly successful. In addition to serving as an example that watches from popular brands are hot, the Chanel J12 Marine also serves to show that dive watches are still the most popular types of watches out there.

Available in black (with a matching black or blue bezel) or white, the piece is still very Chanel in style, but offers a more mainstream piece for the hungry watch-loving fans of the brand. The message is clear: A quality watch from a popular fashion house is a recipe for success in today’s market. Price is likely in the $5,000 range.

NO.3 - ROLEX SUBMARINER (IN STEEL)

Anything but unpredictable, the latest release from Rolex is an all-steel version of its ubiquitous Submariner. A new version of the best-seller is sure to help the brand stay strong and keep the watch world’s key markets busy with (relatively) high demand. Be sure to see bolder dials and a retro-shape on Rolex Submariner models everywhere. The case is now made out of exotic 904L grade steel, and there is even a quirky green dialed and bezeled version of the iconic black watch available. Still the rock-solid Rolex everyone expects, purists are split in whether the bolder look is best for the super brand’s signature product. No one can argue, however, with its more durable materials and ultra-comfortable bracelet as an improvement. Rolex keeps the mainstream luxury watch market strong with new models such as this.

NO.4 - CORUM ADMIRAL'S CUP

A new, simpler model in the aggressive 48mm-wide steel, PVD coated case, is the underdog winner of the brand this year. Black against white, the sharp, bold dial is uncomplicated and legible, deeply evocative of the Admiral’s Cup collection while being a less pretentious model. A mixture of polishes under the black PVD on the case adds to the visual interest of the angular case design, while the automatic mechanical movements (exclusive to Corum) offers useful and reliable timekeeping (keeping it simple with just the time, subsidiary seconds dial and a day/date indicator).

Interesting is the lack of Corum’s confidence that the model is a clear winner. As it is a limited-edition piece of just 500 whose success should hopefully spur the newly invigorated brand to continue in this high-fashion, though utilitarian, direction with at least a segment of its pieces. Price is $7,400.

NO.5 – SEIKO

Impressive almost every year, Seiko’s laurels are mostly technological. While a Seiko watch is clearly one of the top five pieces this year, the exact model we like best is a toss-up. Impressive are the new e-ink “EPD” watch and the 40th Anniversary Seiko Quartz Astron: The Commemorative Edition. Both take the limit of watch tech in important directions, but the new Quartz Astron wins simply because it will be available much sooner. Limited to just 200 pieces, the worst thing going against the watch is the hefty price of about $5,700.

The original Seiko Astron was the first quartz movement watch. Using the core style of the original, the contemporary version is in a highly polished titanium case with a double personality dial with a style that evokes the Grand Seiko. The new 9F62 quartz movement is very reliable, hand-built and accurate to within 10 seconds a year. It also has an instant change date, and the ability to move much heavier hands. This gives the Astron the personality of a mechanical watch with the reliability and accuracy of a quartz movement -- further reminiscent of the time when the quartz movement was making serious progress, and not just something found in every dime-store timepiece.