The new watches have the same 40mm width, but a slightly different shape of case and a new "maxi dial." Like the other new Submariners and GMT Master II, the dial has larger hands and hour indicators. Plus the lume should glow blue. Another wonderful addition to the steel Submariners is the ceramic bezel. Rolex calls it "Cerachrom," and they do it probably better than anyone else. The ceramic has a beautiful tone and is very crisp looking. Compared to the ceramic bezel on the GMT Master II, the Submariner bezels are a more matte finished.

A broader case looks elegant as ever and still thin. Even though the Submariner is smaller at 40mm in size that most modern men's watches, it still holds it own quite well. A bold wrist look that you just can't beat. Don't forget that the case is water resistant to 300 meters in this "original" mainstream true diver's watch. The larger hands and indexes make the face easier to read and dare I say, more Rolexy. The case is not made of grade 316L steel, but rather the higher grade grade 904L steel that has all sorts of special chemical resistance abilities.

Green is a color that Rolex is known for using in special models. The release of a new mainstream Submariner model is a special occasion. It is a substantial tone that isn't too bright or dark. The dial is metallic, while Rolex calls "Green Gold." There is another reason for the green face - to help get existing Submariner buyers to get one. If you have a previous generation Submariner there isn't huge incentive to upgrade unless you are "that type of person." But with a new dial color, and potentially new personality, existing fans will see reason to add to their collection.
Thankfully we now have a Submariner with the famous Rolex Glide-Lock clasp. This gives the bracelet clasp a special micro-adjust ability that gives it a very precise fit. Plus, you can change the size as often as you like for tighter or looser days. Rolex isn't the first to have a special bracelet clasp like this, but they do it oh so well. Inside the watch is the same invincible 3135 automatic COSC Chronometer certified movement. Not much to say there, there are few better three-hand date movements out there. It is of course 100% made and designed by Rolex. Price for the new Submariner watches hasn't been released yet, but I suspect they will be almost identical to the outgoing models. Look for them in stores soon watch lovers. The new piece might not be a monumental upgrade, but that isn't watch Rolex does. They just keep making their good stuff better.

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1970 Rolex Submariner 5513 Stainless Steel Mens Divers

25 Bids

US $3,350.00

1h 3m

ROLEX SUBMARINER DOUBLE RED SEADWELLER MARK III WATCH

0 Bid

US $48,650.00

1h 25m

Tudor Rolex SUBMARINER Prince Oysterdate dive watch

6 Bids

US $2,036.00

1h 35m

ROLEX SUBMARINER BLUE FACE 2TONE 18KT SS DATE QUICKSET

US $5,500.00

1h 46m

Brushed stainless steel watch buckle 16mm size opening

US $12.99

1h 57m

Rolex YG Stainless Steel Black 94 Sub GREAT LOW PRICE

US $5,195.00

2h 17m

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The first Oyster Perpetual Datejust Rolesor immediately became a coveted men's accessory, both masculine and highly luxurious. This year, Rolex has released a new, updated Rolesor, embracing all the latest watch making innovations and timepiece technology.

The new Datejust II features the slowly evolving design of the line, bring the hit watch of 1945 steadily into the contemporary age, making Rolex's Rolesor the go-to look for men, and now women as well, once again.

The four stunning dials of the Datejust II for men are testimonies to the brand's unparalleled stance in the industry as luxury watch maker. A fluted bezel in yellow or white gold makes a dramatic frame for the sleek texture of the dial, punctuated by bold Arabic numerals.

Classically pairing white and yellow gold with an either white or yellow Rolesor case brings the rich hues of the gold new brilliance while the large date at 3 o'clock is proudly magnified through the sapphire crystal. This time around, Rolex has extended its experienced and knowledgeable hand toward women, bringing female fans of the unparalleled brand the satisfaction of wearing the renowned Datejust Rolesor as well.

With a bezel crusted with 52 brilliant-cut diamonds, the design is elevated to a new level of femininity, and when paired with 10 additional diamonds found in the dial of some models, it's as if the Datejust were a women's watch all along.

The dial of the women's Datejust Rolesor allows for a wide range of versatility, ideal for women, who not only look to their timepiece to tell the time, but to act as an accessory as well. From dramatic green and delicate pink mother-of-pearl dials, to the classic and modern look of black mother-of-pearl, Rolex has created a Datejust Rolesor perfect for any occasion and personality.

As creator of the first self-winding mechanism with a free rotor, Rolex has always aimed at design and execution excellence, believing that aesthetics and function go hand-in-hand. This year, a favorite is reinvented and released to both men and women, reminding us why we all fell in love with Rolex in the first place.

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ROLEX MENS STAINLESS DATEJUST WTEE 55 DIAMOND BEZEL

US $4,525.00

14m

ROLEX LADIES TWO TONE DATEJUST W DIAMOND DIAL BEZEL

US $3,825.00

34m

Rolex Ladies Datejust Watch 179163

US $5,150.00

38m

Ladies Rolex Datejust SS Blue Pearl Diamond Dial Bezel

US $2,370.00

45m

AUTHENTIC Mens 18kt Gold SS Rolex DateJust Champagne

US $5,950.00

56m

Ladies Rolex Datejust SS Ice Blue Diamond Dial Bezel

US $2,370.00

1h 1m

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NO.1 - HUBLOT CLASSIC FUSION

The last decade saw a major rebirth of Hublot under the leadership of the charismatic Jean-Claude Biver. Circa 2004, the Big Bang was released and it hit the market like a sledgehammer. Since then, the onslaught of limited and unlimited editions has thrust the Big Bang forcefully into the collective psyche of the watch world, such that what was the invigorating and unique design of the Big Bang is oddly enough now a classic. Chalk it up to the genius of Mr. Biver at the helm of the Hublot ship, but that is how a classic is made with haste.

Now, the brand strips down the look for a thinner, more elegant watch known as the Hublot Classic Fusion. In a 44mm- or smaller 42mm-wide case, the simpler watch evokes the trend of classic timepieces while staying true to the brand. In steel or gold, various styles are available in the easy-to-read watch with a Swiss automatic movement, and a bit of the stuff that makes Hublot so hot. Nowadays, even the trendiest of sport watch brands can be true classics. Price in gold is about $20,000.

NO.2 - CHANEL J12 MARINE

Chanel as a producer of an important watch? These days, yes. Quality timepieces from fashion houses are growing in popularity and demand. In fact, tough economic times have seen a consumer stickiness to highly regard luxury brands as opposed to less known or unknown brands. Over the last several years, Chanel has single-handedly made ceramic the new emerging material of choice in the watch industry, and its J12 models have proved popular beyond belief.

While the Chanel J12 was a dive-style watch, the brand now releases a real diver’s piece with the J12 Marine. The case on the black version is done in a matte finished ceramic with dive-style hands on the easy-to-read dial. Matched with a vented rubber strap, the watch is a highly competent dive watch from a house of fashion -- and it will be highly successful. In addition to serving as an example that watches from popular brands are hot, the Chanel J12 Marine also serves to show that dive watches are still the most popular types of watches out there.

Available in black (with a matching black or blue bezel) or white, the piece is still very Chanel in style, but offers a more mainstream piece for the hungry watch-loving fans of the brand. The message is clear: A quality watch from a popular fashion house is a recipe for success in today’s market. Price is likely in the $5,000 range.

NO.3 - ROLEX SUBMARINER (IN STEEL)

Anything but unpredictable, the latest release from Rolex is an all-steel version of its ubiquitous Submariner. A new version of the best-seller is sure to help the brand stay strong and keep the watch world’s key markets busy with (relatively) high demand. Be sure to see bolder dials and a retro-shape on Rolex Submariner models everywhere. The case is now made out of exotic 904L grade steel, and there is even a quirky green dialed and bezeled version of the iconic black watch available. Still the rock-solid Rolex everyone expects, purists are split in whether the bolder look is best for the super brand’s signature product. No one can argue, however, with its more durable materials and ultra-comfortable bracelet as an improvement. Rolex keeps the mainstream luxury watch market strong with new models such as this.

NO.4 - CORUM ADMIRAL'S CUP

A new, simpler model in the aggressive 48mm-wide steel, PVD coated case, is the underdog winner of the brand this year. Black against white, the sharp, bold dial is uncomplicated and legible, deeply evocative of the Admiral’s Cup collection while being a less pretentious model. A mixture of polishes under the black PVD on the case adds to the visual interest of the angular case design, while the automatic mechanical movements (exclusive to Corum) offers useful and reliable timekeeping (keeping it simple with just the time, subsidiary seconds dial and a day/date indicator).

Interesting is the lack of Corum’s confidence that the model is a clear winner. As it is a limited-edition piece of just 500 whose success should hopefully spur the newly invigorated brand to continue in this high-fashion, though utilitarian, direction with at least a segment of its pieces. Price is $7,400.

NO.5 – SEIKO

Impressive almost every year, Seiko’s laurels are mostly technological. While a Seiko watch is clearly one of the top five pieces this year, the exact model we like best is a toss-up. Impressive are the new e-ink “EPD” watch and the 40th Anniversary Seiko Quartz Astron: The Commemorative Edition. Both take the limit of watch tech in important directions, but the new Quartz Astron wins simply because it will be available much sooner. Limited to just 200 pieces, the worst thing going against the watch is the hefty price of about $5,700.

The original Seiko Astron was the first quartz movement watch. Using the core style of the original, the contemporary version is in a highly polished titanium case with a double personality dial with a style that evokes the Grand Seiko. The new 9F62 quartz movement is very reliable, hand-built and accurate to within 10 seconds a year. It also has an instant change date, and the ability to move much heavier hands. This gives the Astron the personality of a mechanical watch with the reliability and accuracy of a quartz movement -- further reminiscent of the time when the quartz movement was making serious progress, and not just something found in every dime-store timepiece.

Rolex Oyster Perpetual Submariner
Unveiled in 1953, the Submariner was the first watch water-resistant to 330 feet. Its combination of unparalleled elegance and spy-friendly versatility appealed to Sean Connery’s James Bond. MSRP $5,175

Omega Speedmaster
The first watch to go to the moon (Buzz Aldrin and his Apollo 11 colleagues were wearing them when they touched down on July 20, 1969). Sporty and sturdy, this automatic chronograph is among the most accurate and affordable you can buy. MSRP $3,000

Cartier Santos
Designed in 1904 by Louis Cartier himself for Brazilian aviator Alberto Santos-Dumont, this was one of the first wristwatches built specifically for men. The gold-and-steel self-winding version, released in 1978, is now a standard of gentlemanly elegance. MSRP $4,200 The Santos also has a ladies model.

TAG Heuer Monaco
Issued in 1969, this stainless-steel classic was the first automatic chronograph to feature a water-resistant square case. MSRP $3,195

My personal favorite and the watch I wear:
Movado Museum
Movado—which means “always in motion” in Esperanto—debuted the Museum in 1947. The minimalist timepiece, which features only an hour hand, a minute hand, and a dot at twelve o’clock, still sits in the Museum of Modern Art’s design wing. MSRP $995