The Appeal of Swiss Watches

admin — Mon, 06 Jul 2009 00:08:56 +0000

By Jaybe Scott

The prestige Swiss brands have engraved their position as the world's number one status symbol, limited to the rich and famous. Some of the mass Swiss brands on the other hand, target a somewhat different demographic and are now the world's largest producer of watches.

Many countries in the world now produce and export high quality watches. Yet, ask people on the street which country makes the best quality watches and 9 times out of 10 the response will be Switzerland. So, how did Switzerland and watches become synonymous with key traits.

The custom of quality and detail has been upheld for over five centuries and would seriously doubt if there is any industry can make this claim in any other industry. Swiss watch making one way or another manages to merge state-of-the-art technology and innovation with creativity and passion and maintain quality standards in the process. The results are obvious as the Swiss can claim the first wristwatch, the first quartz watch, the first water resistant wristwatch, the thinnest wristwatch in the world, the smallest and the most expensive watch in the world.

Brands were in the beginning developed as labels of ownership, an early example would be branding of cattle to point towards ownership. Today, it is what brands do for people that matters, how they define their aspirations, image and status. It is uncertain if any brands manage this better than Longines, Rolex, Breitling, Tissot and dozens of other top Swiss watch brands.
What is a Swiss watch? - and according to Swiss law a watch can only be well thought-out Swiss if it is manufactured in Switzerland, its movement is Swiss and the manufacturer carries out the final examination in Switzerland.

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Omega De Ville Chronoscope

admin — Sat, 27 Jun 2009 16:50:42 +0000

The De Ville Co-Axial Chronograph in the OMEGA Olympic Timeless Collection has a sober lacquered white dial, elegantly set off by the vintage red OMEGA symbol and name, black Arabic numerals and rhodium plated facetted hour, minute and small seconds hands, complemented by elegant 30-minute and 12-hour chronograph recorders with blue hands at 3 and 6 o’clock, respectively. The counterweight on the blue central chronograph seconds hand features the five coloured Olympic rings, in reference to OMEGA’s role as Official Timekeeper of the Olympic Games. The De Ville Co-Axial collection represents the fine art of watchmaking in all respects. Its case design recalls the popular OMEGA models of the fifties; all models feature the exclusive OMEGA Co-Axial Escapement, which offers better accuracy over time. The De Ville Co-Axial Chronograph of the OMEGA Olympic Collection is powered by the OMEGA calibre 3202, a self-winding chronograph movement with official chronometer certification and a 52-hour power reserve. Protected by a sapphire crystal with anti-reflective treatment on the inside and water-resistant to 100 metres / 330 feet, it is available exclusively with a brown alligator leather strap and polished stainless steel foldover clasp.

De Ville Chronograph Ladies’
The De Ville Co-Axial Chronograph Ladies’ of the OMEGA Timeless Collection is a tribute to the Olympic Games and a celebration of the fine art of watchmaking. The diamond-set bezel and refined mother-of-pearl dial set off Arabic numerals in the official colours of the Olympic Games, with a diamond briolette on the crown completing the luxury touch. Elliptical counters add a subtly feminine refinement of the popular OMEGA models of the fifties. This superb Olympic Timeless Collection De Ville is powered by the high-end calibre 3313 self-winding chronograph movement, which is fitted with the OMEGA Co-Axial Escapement for better accuracy over time. The movement’s precision is attested by its chronometer certificate issued by the official Swiss chronometer testing institute COSC. It has a power reserve of 55 hours. Fitted with a domed scratch-resistant sapphire crystal with anti-reflective treatment on the inside, this De Ville Co-Axial Chronograph Ladies’ is water resistant to 100 metres / 330 feet and is available exclusively with a white alligator leather strap.

The OMEGA Olympic Timeless Collection will undoubtedly appeal to collectors of Olympic Games memorabilia, although the design of these unique timepieces is sure to interest admirers of classic timepieces as well, collectors of OMEGA chronographs in particular.